2020-06-16
World-leading engineering and technology company Robert Bosch GmbH held a ceremony on 16 June 2020 in Taichung to mark the establishment of Bosch eBike Systems Headquarters Asia Pacific. Among those on hand at the ceremony were: Jan Hollmann (Managing Director of Robert Bosch Taiwan); David Howard (the Vice President and General Manager Bosch eBike Systems Asia Pacific); representatives of Taiwanese bicycle and bicycle parts makers; Emile M. P. Chang (Director-General, Department of Investment Services, MOEA); Li Yi-an (Deputy Director General of the Taichung City Government Economic Development Bureau); Thomas Prinz (Director General of German Institute Taipei); Axel Limberg (Chief Representative and Executive Director of German Trade Office Taipei); and Freddie Höglund (CEO, European Chamber of Commerce Taiwan).
Mr. David Howard stated that Taiwan plays a vital role in the global bicycle industry. In particular, he said, Taichung has a fully built up bicycle manufacturing cluster, and many of the world's eBikes are assembled in Taiwan, so Bosch hopes to get close to its customers and partners in the bicycle industry in order to provide better services and training, further upgrading the industry. Bosch eBike Systems has spent over a decade promoting eBikes throughout the world, and they have burst on the scene as a newly popular form of transport in Western countries. In the future, Bosch will rely on its base in Taiwan to develop the Asian market.
Director-General Emile M. P. Chang noted that the US-China trade war has already prompted many multinational firms to adjust their global operations strategies. Recent escalation of the US-China trade war has accelerated preparations to relocate production facilities. On this front, it is especially worth noting that Taiwan has a deep pool of outstanding technical talent and strong industrial capabilities, and it attaches great importance to the protection of intellectual property rights. At a time when global supply chains are getting reshuffled, Taiwan certainly ranks among the best choices for multinational corporations looking for new partners in innovation and cooperation.
The fact that Bosch has continually built up its presence in Taiwan for many years now, and has introduced a lot of advanced technologies and services here, stands as eloquent testimony to its confidence in Taiwan's industrial prowess and the quality of the investment climate. Without a doubt, the launch of Bosch eBike Headquarters Asia Pacific will take Taiwan's bicycle to a whole new level as Bosch taps into the competitive strengths of Taiwan's bicycle parts makers, bike frame manufacturers, and assembly plants.
As a leading player in the Internet of Things (IoT) field, the Bosch Group provides connected transport, smart city, industrial IoT, and smart home solutions. Bosch first set up operations in Taiwan in 1990, and now employs a total of some 450 persons at its three branches and three R&D centers here. Its Taiwan product lineup includes original manufacturer auto parts, after-market auto parts, transmission and control systems, security and safety systems, power tools, household appliances, and MEMS sensors. The combined operating revenues of the Bosch Group affiliates in Taiwan in 2019 reached NT$20 billion, up 26% from the previous year.
Department of Investment Services, Ministry of Economic Affairs
Spokesperson: James Chang, Deputy Director General
Tel: 02-2389-2111#819
Mobile: 0937-013690
E-mail: jameschang@moea.gov.tw
Business Contact: Ying-Ju Chen, Section Chief
Tel: 02-2389-2111#210
Mobile: 0920-560681
E-mail: yjchen2@moea.gov.tw
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Source： Department of Investment Services, MOEA
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