2025-09-26
According to The Business Research Company’s Sports Technology Global Market Report 2025, the global sports technology market is projected to reach $45.48 billion by 2029, with a compound annual growth rate (CAGR) of 17.1%. Data from SportstechX (2025) indicates that the global sports technology industry is entering a phase of comprehensive transformation. Artificial intelligence (AI), wearable technologies, and extended reality (XR) are driving a full upgrade from competitive performance to health management. In recent years, investment momentum has strengthened. North America focuses on content innovation, Europe emphasizes athlete-oriented solutions, and the Asia-Pacific region is emerging with management tools and health-related applications.
Taiwan’s sports technology industry has risen rapidly. The Industry, Science and Technology International Strategy Center (ISTI) of the Industrial Technology Research Institute (ITRI) indicates that by leveraging Taiwan’s existing supply chains in fitness equipment and advantages in information and communication technology (ICT), Taiwan holds international competitiveness in fields such as smart stadiums, smart sports and fitness, intelligent training planning, and e-sports.
According to information from Precedence Research and Grand View Research, the global sports technology industry in 2025 will advance along two main axes: data-driven performance optimization and monetization of immersive experiences.
In terms of data-driven performance optimization, major sports organizations such as the Fédération Internationale de Football Association (FIFA) and the National Basketball Association (NBA) have widely adopted AI-based optical tracking and real-time computing technologies. These systems offer motion data and evaluate athlete performance, allowing teams to adjust tactics. Advanced physiological wearable devices continue to innovate, not only supporting the monitoring of indicators such as heart rate, sleep quality, and activity levels, but also integrating AI for fatigue analysis, injury risk prediction, and personalized health planning. This facilitates the formation of an intelligent cycle across prevention, training, and recovery in sports practices.
In the realm of immersive experience, leading global sporting events have widely deployed XR, real-time 3D animation replays, AI voice commentary, and interactive big data services to enhance engagement for both on-site and virtual audiences. Major League Baseball (MLB), the US Open Tennis Championships (US Open), and the National Football League (NFL) have incorporated digital officiating systems and AI-driven multi-angle replay strengthen the adjudication process in competitions. These advancements are accelerating the integration of physical and virtual elements within sports stadiums, also facilitating monetization through digital communities. There are also simultaneous advancements in entertainment, competition, training, and health management. Platform-based technologies are linking diverse applications, supporting the expansion of smart sports equipment, content applications, and fan economy models.
Taiwan possesses a comprehensive industrial advantage in ICT, spanning hardware manufacturing, sensor components, wireless communication (5G/private networks), edge computing, and cloud services. These elements are effectively integrated to support key segments of the sports technology ecosystem. 5Voxel Co., Ltd. applies deep learning and 3D imaging technologies to support real-time motion posture analysis and intelligent management in sports stadiums. KingRay Technology Co., Ltd. specializes in edge-computing optical-sensing modules and thermal imaging, with wide applications in health monitoring and smart sports environments. SYSTEX Corporation has developed cloud and AI data platforms that integrate physiological and sports data to provide personalized recommendations. Johnson Health Tech. Co., Ltd. incorporates AI-based physiological measurement into equipment such as treadmills and rowing machines, enabling personalized training programs and remote health management via the cloud. NeuinX Co., Ltd. leverages AI to analyze sports footage, to quantify sports science training. uCare Medical Electronics Co., Ltd. combines medical-grade sensors with AI computing to build a health-sports platform that supports rehabilitation and vitality enhancement.
These enterprises have collectively adopted AI, big data, and sensing technologies to enable automated training monitoring, real-time professional feedback, personalized exercise guidance, and remote health management, demonstrating that Taiwan’s sports technology industry offers solutions ranging from grassroots adoption to professional applications.
In recent years, Taiwan has actively expanded international collaborations and field validation in sports technology. HTC Corporation partnered with Major League Baseball (MLB) to launch the officially licensed MLB Home Run Derby VR, enabling fans to experience batting through VR. The company has also continued its collaboration with international motorsport teams such as Formula 1 to promote immersive VR training applications.
In the area of smart stadiums, Nippon Telegraph and Telephone Corporation (NTT) collaborated with the Rakuten Monkeys to deploy ultra-realistic remote viewing technologies and a smart stadium application at Rakuten Taoyuan Baseball Stadium. The project enabled 12K real-time broadcasting and interactive services, significantly enhancing the experience of both on-site and online audiences.
In terms of equipment innovation, the Taiwan-based startup Keep Tossing Lab Inc. has developed the b4-app applying AI-based visual recognition and biomechanical analysis technologies. With only a smartphone and tripod, users can access real-time data on swing angle, ball speed, and skeletal dynamics. In recent years, the company has expanded into the North American market, engaging in strategic collaborations with local coaches and teams to implement data-driven baseball training at the youth and amateur levels. These cases illustrate Taiwan’s capacity for international partnership through the strengths in supply chain integration, technological capabilities, and field-based application.
The global sports technology industry is rapidly expanding along three major axes: data-driven development, immersive experience, and AI platforms, with increasingly diversified applications. Leveraging its robust foundation in the ICT industry, Taiwan possesses the manufacturing capabilities and system integration expertise to deliver replicable end-to-end solutions that span sensing, communication, edge computing, and cloud services. These capabilities can be effectively connected to high-value applications such as XR content, smart stadiums, and sports science equipment through localized field validation.
Source： Industrial Technology Research Institute (ITRI) Industry Service Center Research Team
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